Earned Social
Build Trust, Increase Engagement, and Amplify Your Brand
At Techno Artisans, we believe that earned social media is one of the most powerful forms of marketing. Unlike paid social, earned social involves organic mentions, shares, and interactions driven by the value and relevance of your content. This can result in authentic brand exposure, increased trust, and greater engagement, which are crucial for SaaS and Tech companies looking to scale in competitive markets.
Earned social refers to the recognition your brand gains through user-generated content, media coverage, and word-of-mouth from influencers or satisfied customers. By creating high-quality, shareable content and nurturing relationships with your audience, we help you build earned media that strengthens your brand’s reputation and reach.
Why Earned Social is Essential for SaaS and Tech Companies
For SaaS and Tech companies, building trust and credibility is key to driving conversions and customer loyalty. Earned social provides an authentic way to promote your brand, product, or service by leveraging the voices of your community, customers, and influencers. Unlike paid advertising, earned social has the benefit of creating a more organic connection with your audience, which is proven to have a greater long-term impact.
With earned social, your brand’s content, services, or customer experiences are shared and amplified by others—whether through social media mentions, reviews, blog posts, or media coverage. This can result in a steady stream of inbound traffic, qualified leads, and stronger relationships with your audience, all while maintaining credibility and trust.
Our Approach to Earned Social
At Techno Artisans, we use a strategic approach to earned social to ensure that your brand gains maximum exposure in an authentic way. Our team focuses on creating and distributing high-quality content that attracts attention and encourages organic shares, mentions, and media coverage.
Building Thought Leadership
For SaaS and Tech companies, establishing your brand as a thought leader in your industry is one of the most effective ways to generate earned social. We work with you to create valuable, insightful content that positions your brand as an authority, driving organic social media shares, media coverage, and influencer engagement.
Nurturing Influencer Relationships
Influencers play a key role in earned social. We identify and engage with influencers in your industry who can authentically advocate for your brand, product, or service. These influencers amplify your message by sharing their experience with their own followers, which can have a significant impact on your brand’s credibility and visibility.
User-Generated Content & Reviews
User-generated content (UGC) is a powerful form of earned social that fosters trust and loyalty. We help you build strong relationships with your customers so they become advocates for your brand. By encouraging reviews, testimonials, and content creation, we increase organic engagement and drive social proof, which can influence purchasing decisions.
PR & Media Coverage
Earned media coverage through press releases, news stories, and expert interviews can exponentially increase your brand’s visibility. We work with trusted media outlets and journalists to get your brand in front of the right audiences and generate earned media that supports your business goals.
Engaging with Your Community
Building a strong community around your brand fosters organic growth and increases earned social. We help you engage with your online community by responding to comments, participating in discussions, and sharing valuable resources. By nurturing a loyal following, we create advocates who actively promote your brand.
Why Choose Techno Artisans for Earned Social?
Authentic Brand Growth
We prioritize long-term, organic brand growth that is based on building meaningful relationships with your customers and industry influencers. By focusing on earned social, we help you amplify your brand’s credibility in a way that resonates with your audience.
Expert Content Creation
Our expert team creates high-quality, shareable content that drives earned social engagement. From insightful blog posts and industry reports to user-generated content campaigns, we develop content that gets people talking and sharing.
Increased Brand Exposure
Through influencer partnerships, media outreach, and community engagement, we increase your brand’s visibility and exposure. As your brand earns recognition across social media, media outlets, and from your customers, you’ll benefit from sustained, organic growth.